We have all experienced the online phenomenon of ads and articles that mysteriously show up in our feed that directly correlate with our most recent personal likes or dislikes… otherwise known as behavioral targeting.
It’s easy to suspect that Facebook and Google are listening in on our phone conversations, scanning our email, and even reading our private conversations on instant messenger. After all, how else would they know where you have been thinking of taking that next vacation or the types of new cars you and your friends have been discussing recently?
Are you ready? You told them.
If you watched the 2020 docudrama The Social Dilemma on Netflix, you know that through your online activities including Google searches, social media likes/dislikes, and app downloads, an online personality profile has been building for years. Predicting your behavior with the data collected has become a trillion-dollar industry with you as the commodity.
Don’t despair! Unbeknownst to most, there are numerous ways to minimize your data footprint and get your privacy back. These include using private browsers like TOR, opting out of interest-based advertising (yes, it’s possible!), or installing tracker blockers like Disconnect.me.
That said, we shouldn’t always have to take measures into our own hands to protect our personal privacy. It should be built into the collecting organization’s system as a default.
Known as Privacy by Design, this concept is the backbone of the EU’s General Data Protection Regulation (GDPR). Privacy by Design means a product is designed with privacy as a priority, along with whatever other purposes the system serves. It’s also the architecture on which the Integrity Advocate remote proctoring platform was designed and constructed.
We didn’t want to be yet another tech company collecting data from its users. Through our use of Privacy by Design architecture, no inadvertent data is ever collected, retained, or disseminated. We only collect the information needed to confirm your identity and your compliance with exam rules. Unlike other proctoring solutions (and most tech companies), we put the privacy of the individual first.
With Integrity Advocate, you will never be a commodity.